Thursday, 7 September 2017

Marketing Co-ordinator internship at Festo 2017

Festo is a leading world-wide supplier of automation technology and the performance leader in industrial training and education programs. Our aim: maximised productivity and competitiveness for our customers.

Festo recognises the strategic importance of people in achieving future business goals.  We believe that through recruitment and continuous development of the best people we can differentiate ourselves from our competitors and provide sustainable advantage in our marketplace.

A vacancy exists for a Marketing Co-ordinator internship with a focus on events & PR.

a. Key accountability
The Marketing Coordinator oversees the planning, implementation and execution of conferences,
meetings, seminars, and other events in-line as well as all PR for the company with budgetary
requirements, marketing strategies and the Festo brand. They also perform other general
functions of a marketing co-ordinator.

b. Summary of job contents
• Assist with general marketing co-ordination support for internal and external
• Assist with compiling annual plan, budget and schedules for events & PR for the year.
• Provide accurate reports and analysis to demonstrate effective return on investment
(ROI) and manage KPIs (key performance indicators) for events & PR. Make
recommendations for improvement based on results.
• Propose new ideas to improve the event planning and implementation process.
• Manage the event database, capture leads and assist with lead generation activities
and follow-ups for events.
• Responsible for all event related activities associated with campaigns & customer
events in support of Marketing Product Manager and sales activities.
• Conduct research, make site visits, and find resources to help management make
decisions about event possibilities.
• Brief stand builders on company requirements and provide outline/examples for stand
• Negotiate with event suppliers (for space contracts, book event space, etc.) to achieve
the best placement/pricing for Festo.
• Coordinate on-site arrangements for all meetings and events: arrange food and
beverages, order supplies and audio-visual equipment, ensure appropriate d├ęcor, etc.
• Serve as liaison with vendors on event-related matters.
• Assist with managing on-site production and clean up for events as necessary.
• Prepare nametags, materials, notebooks, packages, gift bags, registration lists,
seating cards, etc.
• Co-ordinate product displays for events (booking, setting up, transporting, etc.).
• Co-ordinate staff & external supplier participation for events. Send out relevant
information details prior to event. Conduct on-site meetings.
• Communicate event benefits and activities by conducting training for all staff involved
in an event.
• Co-ordinate travel for staff for events.
• Keep track of event finances including invoicing, and reporting.
• Complete stand-breakdown after each event.
• Conduct post-show event meetings with relevant stakeholders.
• Work with the digital and graphic co-ordinators to create event-related content (copy,
images, graphics, video, content etc.) to generate pre- and post-show publicity across
various platforms (Website, social media platforms, industry publications, etc.).
• Assist distributors/ resellers with implementing the proper Festo brand/CI for their
events when required.
• Work with the graphic co-ordinator to source appropriate imagery from internal and
external databases for event requirements.
• Contribute to company and industry blogs.
• Manage the Expotainer and Eduvan (vehicle & equipment booking, accommodation
booking, driver co-ordination and management, etc.).
• Assist with the co-ordination and management of demonstration case bookings.
• Manage all sponsorships and donations in-line with budgetary requirements.
• Keep up to date with current event trends.
• Responsible for all PR related activities associated with campaigns & customer events
in support of Marketing Product Manager and sales activities.
• Negotiate with PR suppliers to achieve the high-level placements and best pricing
across print, broadcast and online media channels.
• Manage media inquiries and interview requests.
• Write press releases, case studies, articles and keynote presentations.
• Create content for internal and external newsletters, print material, etc.
• Create content for digital marketing platforms (social media posts, website, etc.).
• Editing campaign and all other marketing communication material.
• Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing
• Maintain a keen understanding of industry trends affecting clients and make
appropriate recommendations regarding communication strategy surrounding them.
• Create and release favourable PR for sponsorships, event’s, etc.
• Strong presentation skills

1. Qualifications/Requirements/experience
  • BCom Digital Marketing Degree/equivalent or other relevant tertiary qualification (i.e. IMM, Vega,
  • etc.)
  • Short course on event management will be an advantage
  • Requirements
  • Experience using Survey Monkey and Mailchimp.
  • MS Office package including PowerPoint, Excel, Word and Outlook essential
  • Knowledge of design packages an advantage (i.e. Photoshop, Adobe Editor)
  • Previous experience with SharePoint and SAP an advantage
  • Excellent communication skills (fluent in English. Afrikaans is an advantage)
  • Enthusiastic team player
  • Professional business nature
  • Ability to work without direct supervision
  • High level of integrity and work ethic
  • Ability to work under pressure
  • Experience
  • Up to 1 years’ experience in events management & PR
  • Strong understanding of event & PR marketing concepts, strategy, and best practice.
  • Solid supplier event & PR network an advantage.
2. Competencies
Basic competencies 
  • Organisational skills with the ability to deliver a high volume of quality work
  • Remain calm under pressure 
  • Performance orientation 
  • Problem solving 
  • Strong verbal communication skills
  • Excellent written communication skills for producing high-quality content
  • Attention to detail and accuracy 
  • The ability to work independently and flexible 
  • The capacity to prioritise and work across multiple projects
  • The ability to work as part of a team X
  • The ability to work well under pressure and meet deadlines
  • Function-specific competencies 
  • Event management skills 
  • PR skills 
  • Creative skills for contributing new and innovative ideas 
  • Analytical skills 
  • Customer relationship management skills 
  • Excellent IT skills 

*Depending on individual profile, competency level can vary.

Remuneration: Market Related

Applicants should forward their CV, motivation and proof of qualifications to Karin at

Fax: 086 512 0062

Closing Date: 15 September 2017. No late applications will be accepted.

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