01 February 2021

Adidas Brand Manager Trainee 2021

 Location: Cape Town

Description: Adidas Brand Manager Trainee 2021 applications are now open. 

We have created this programme to elevate and grow POC in their careers to support our country and company’s objectives to ensure we are more diverse. 

Our Future Leaders will have the opportunity to connect with our consumers and drive diversity of thinking within our organisation.

If you meet the criteria, in this one-and-a-half-year program, you will max your creative and analytic potential and have fun while doing so. Please note that this is an employment equity position.

Join us in one of the following different core areas and keep the training going:





You will be based at our HQ and you will embark on a New Manager certified course, in partnership with the Graduate School of Business, whilst working at the best sports company in the world. 

You will have a personal coach, a mentor, a line manager and HR to support you. You will also spend time in our stores and with our Leadership team completing various workshops and learning experiences to ensure you are embedded in our three stripes.

You will fulfil a fulltime role within the selected department based on your skills and experience, where you will make an impact on the business and your performance will be measured accordingly. You will also be assigned a group project which allows individuals to demonstrate their teamwork and innovative thinking skills.  

With adidas, your career path has unlimited possibility. Our Future Leaders Program offer the chance to kickstart your career without borders. 

There is no guarantee of a permanent placement at the end of the program, however, should you bring your best, we will try our best to ensure you stay within the adidas family within South Africa, or globally.


The successful candidate will assume placement within the marketing department where specific functional responsibilities will be designated during the programme. 

Broadly these will encompass;

  • Be a champion of consumer centricity- with an insatiable curiosity to deeply understand local sentiments and trends in the market pertaining to adidas and the broader category
  • Seek to synthesize global strategy with localised resonance to drive the most compelling product offering in the market.
  • Leverage the marketing mix to deliver company sales, profitability and share aspirations
  • Ensure the optimal marketing mix* of; Product ,  Pricing (CTC), Promotion (Brand Activation + SPOMA ) and Place (Omni)  *exact areas of focus subject to placement
  • Track performance- constantly aiming to evolve and optimise with agility.
  • Strive to pioneer digital, technological capabilities for the brand locally.
  • Seek to partner and establish collaborative relationships with key accounts and own channels.


  • Cluster Marketing functions – CTC, Brand, SPOMA Omni, and MOPS
  • Athletes / brand partners
  • Market Marketing functions
  • Channel Teams- WHS, DTC and eCom
  • Supply chain
  • Finance


  • Practical experience an advantage (preferably in a creative environment)
  • Embodies adidas' core behaviors summarized in "3 Cs": Creativity, Confidence & Collaboration
  • An entrepreneurial mindset who push boundaries
  • Structured, organized and process orientated
  • Attention to detail as this has curtail impact on the business
  • Ability to work within a team and high-pressure environment
  • Broad and deep theoretical understanding of channel operations
  • Passionate about sports and an energetic team player
  • Advanced user of MS Office suite of products
  • Leadership and influencing skills
  • Strong analytical skills, creative problem solving and strong customer focus and mindset 
  • Fluent in English and excellent communication skills


  • 4+ year University degree in business, ideally with a marketing or equivalent professional experience
  • Experience: 12 months + is advantageous
  • Please submit a creative motivation telling us why you feel you are a future adidas leader
  • Please include a link to your LinkedIn profile in your CV if you have one


At Adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. 

We foster the athlete‘s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture – the 3cs: confidence, collaboration and creativity.