11 August 2020

How Social Media Can Help You In Your Job Search


Social media is often thought of as a platform for personal use and not a tool to utilize on a professional level. However, there are several reasons why social media is important in any job search and for career progression. 

Social media is being used on a daily basis to identify, recruit, and verify potential candidates. It’s estimated that over 90 percent of recruiters use social media to screen applicants. In fact, a majority of hiring managers begin looking at social media channels as soon as they receive an application. With such a presence in the virtual world, that’s why social media is important—it can make or break a job search.

Most recruiters today will go through your social media profiles as part of the recruitment process. The aim of doing this is to learn more about you and gain insights about you that they cannot glean from your CV.

They want to look beyond your qualifications and see other things such as your character, your personality, your passion in the industry, your soft skills, and whether you will fit into the company culture.

To do this, they don’t restrict themselves to LinkedIn, since they already know that it is automatic for you to carry yourself in a professional manner on the platform. Instead, they also look at your profiles in platforms that are more socially geared, such as Facebook and Twitter.

For anyone pondering the importance of social media in a job search, consider the following reasons why social media is important in ANY job search—including yours.

How Social Media Can Help You In Your Job Search

Your choice of social media platforms should be determined by your industry. Are there some social platforms that work best for your line of work?

For instance, if you are a designer, you might need an Instagram or Pinterest account to showcase your work. Alternatively, you can use YouTube to showcase your talent or expertise.

You should also use your social profiles as platforms to show off your work and expertise. Upload samples of your work on your social profiles and share them with your connections or post links to your presentations or online portfolio. You can also show your expertise by sharing your well researched thoughts and opinions about trends and happenings within your industry.

And while I’m all for being yourself and showing your unique kick-ass personality, it should also be done in a professional manner.

Recruiters and hiring managers scope you out on social media to get a feel for who you are and to see if you’d be a great fit with the company culture. Give them a reason to hire you with your online footprint. Don’t give them a reason to shake their head and delete your CV. 

Manage your Reputation

The first thing you need to do is to make sure your online presence paints the picture of a professional.

70% of employers are relying on social media as a tool for screening prospects, with 54% rejecting candidates because of something they found on the candidate’s social media.

This shows that having an online presence that does not look professional can hurt your chances of getting hired. Therefore, the first thing you need to do is to clean up your social profiles. To know what information prospective employers can see about you, open an incognito tab on your browser and Google your name.

What comes up?

Will prospective employers like what they see?

If there is anything that can hurt your chances of getting hired, get rid of it. This includes things like the drunk photos from your college parties and stupid status updates.

Clean up your social media accounts. Your social media pages are probably going to be on the list of what shows up when you search for yourself. Be sure that all your posts are fit for the public to see. If not, clean them up and adjust your privacy settings.

When you share things online, feel free to be yourself but be the best version of yourself. Watch your language, keep images PG-friendly, and never, ever, ever bad mouth current or former companies or coworkers you’ve worked with.